July 24th my partner-in-Chic Michele Gates and I became the envy of all R&B, and all around music aficionados, far and wide when we announced that we had just interviewed the inspiring (and young, oh SO young and already SO accomplished!) Jhené Aiko!
Why the Pop Tarts silliness? Why this chance for the interview? What was Jhené doing in San Francisco? How come we got to interview her (other than the fact that we are so cool and interviewing her was a must. DUH!)? We’ll let Billboard do the explaining. You see…
For the past four years, Kellogg’s Pop Tarts has relied on free concerts featuring young pop acts to reach tweens, starting with Carly Rae Jepsen in 2012 and continuing with Demi Lovato and Austin Mahone in 2013 and 2014, among others.
But for 2015, the breakfast staple decided to take its pop-music connections one step further by tapping three artists — Jessie J, Jhene Aiko and Rixton — for an original song. The result, “Sorry to Interrupt,” quietly debuted on SoundCloud in late May before a lyric video was posted to the brand’s YouTube channel on June 10. To date, the song has received more than 40,000 SoundCloud streams and 100,000 YouTube plays. The song will be serviced to pop radio, digital retailers and streaming services at the end of July….
The three artists, booked in partnership with Universal Music Group’s brand partnerships team, [re-teamed] for a free, live concert for Pop Tarts’ Crazy Good Summer program [on] Friday, July 24, at San Francisco’s Nob Hill Masonic center….
Aiko, who had never met or worked with Jessie J or Rixton prior to “Sorry to Interrupt,” [told] Billboard of the collaboration, “They were all so fun to work with and had lots of positive energy. I think I added a bit of my style to this song. I’m usually laid back and that is reflected in the music I make. Both Jessie and Rixton are high energy, so I think I balanced it out by adding some chill.”
To say that we were impressed by Jhené would be an understatement. Having gotten her start in music in her early teens, nay, as a tween (!!!), Jhené, at the tender age of 27, has not only built quite the name for herself but she already boasts collaborations with B2K, Drake, Gucci Mane, Kanye West, Big Sean, Childish Gambino and many more!
It was a pleasure to meet Jhené. Whether her music speaks to you or not, the woman behind the music, her definite chill vibe and soul searching ways will, no doubt, take you in and make you thirst for more!
Michele and I wanted to know what drove her. What made Jhené tick? What inspired her? How did she keep a level head and juggle double duty as a mother in such a fast moving, and male-centric, industry? For answers to these questions, and much more, kick back, watch, and enjoy!